Sports and Entertainment Marketing is for students with an interest in the business/marketing side of the sports and entertainment industry. Instructional areas include an introduction to the sports and entertainment industry as well as economics and events execution. Students will work with teams,clubs, and organizations at West Valley to help promote events.
Students also take a trip to Seattle, to learn about sports management and tour Qwest and Safeco Fields.
Students will also be able to design a virtual business by creating their own football franchise. This lets them handle promotion, develop ticket pricing strategies, evaluate stadiums and city locations, control stadium operations and staffing, find sponsors and licensing deals, and more.
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To the left is an illustration of the football stadium that students work with in the Virtual Sports Management simulation. |
Students will be engaged as they set up their own football franchise and compete against their classmates. A teacher scoreboard shows the scores of individual students as they fight it out to see who will have the highest profit in this virtual league.
Students pick a city to locate their franchise, manage parking and stadium operations, and select partners to create a winning team. Students are judged on profits and how well the team does. Students are given assignments to help them better understand the simulations and what it is like to be in the position of having a franchise.